Thompson Reuters - product confidence or advertising stupidity?!

One thought struck me as I opened the Financial Times last week and saw this Thompson Reuters ad:


Why are there trademark blue and red BLOOMBERG screens all over it?!?



[Bloomberg and Thompson Reuters are competitors in the financial information and technology sector. If you fancy reading more about their battles for supremacy, you might like Rob Hayward's article, http://robhayward.blogspot.com/2009/08/reuters-vs-bloomberg.html ]