This is apparently an advert for Cathay Pacific airlines. Call me crazy, but nothing in the images make me think of airlines. Or holidays. Or travel, or surely ANYTHING I should be thinking when I look at an ad for an airline?!
There's some text on the other side - Great Service. Great People. Great Fares. But to be honest I'm kind of ignoring that and instead spend a good 2 minutes considering why an airline would promote its service by picturing a member of staff in a blonde wig. I double check - alas, not a single mention of a free wig with every flight.
I just don't get it! Am I supposed to think that these Cathay Pacific girls would be fun on a night out? The childish looking girl in the pic on the far left looks like she would be better suited to a Disney ad, and the wig is just making me think of Lost In Translation (surely Bill Murray is not renowned for his flight-selling skills). Equally not sure how to interpret the other lady, who looks pretty much the same in or out of her uniform.
Left with no real clues, except a vague notion that perhaps the idea is that the staff are great as are the people that live in the destinations, my brain starts warping and I'm thinking that if I was a bloke I might be hoping the "Great service" would be a little more than a hot meal and a packet of peanuts (I am blaming this notion on the wig, finger pout and low-cut top, not my own sick mind... i don't think...).
Any interpretations welcome - I'm lost on this one!
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